National Quality Training Centre

Lead Generation & Social Media Handling

CASE REVIEW

National Quality Training Centre is a global leader in preparing students for international academic success and rewarding careers through life-changing learning. They provide education through International Study Centres (ISCs). Their pathway programmes provide the language, academic and social skills that students need for university progression, job and continued success in a global society.

Objective

Create a digital marketing strategy to drive awareness and generate leads for two training centre in Abu Dhabi

Challenge

Short campaign time-frame without prior awareness of the courses or programmes

Solution

Creation of highly targeted campaigns across Facebook, Instagram, SnapChat and YouTube Setting up Spheretab CRM to capture lead data and track and measure the campaign performance