Millennium Hotel

In house and digital marketing

CASE REVIEW

With the rise in popularity and usage of Online Travel Agency (OTA) websites such as Booking.com and Expedia, hotels are being forced to pay commissions on room bookings confirmed through the OTA channels. To drive greater direct, non-commissionable bookings, Gear up created and executed direct booking campaigns for Millennium In UAE

We were also creating effective marketing strategies in house to drive more customers through all channels online, managing social media to drive traffic, media production to showcase the hotel through internet, creating new campaign called "LADIES DAY" which was a successful campaign conducted.

Objective

Promotion of a Seasonal campaign promotion for portfolio of GCC properties in 2019. The key objective was to generate website traffic at greater than average click through rates for the industry. Campaigns were run on Facebook, Instagram and various display and programmatic ad networks.

Challenges

Each city's target audience was unique in online behaviour and preferences so multiple campaigns and demographic personalisation was required.

Solution

Localised creatives blending Hilton brand guidelines and promotion with target audience personality

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